about don macpherson
Don Macpherson is a British mind coach with a background in sports psychology.
He works with many world-class sports professionals – F1 racing drivers, Premiership footballers, snooker champions, Ryder Cup golfers, Wimbledon tennis champions etc, helping them overcome their phobias, lack of confidence, stress – in fact, with any psychological aspect of their performance.
During the last ten years, his main interest has been on performance in both elite sport and business. However, more recently, his focus has evolved and widened into the broader sphere of how the mind affects general well-being.
Now, having worked successfully with people from all walks of life – business executives, small business owners, housewives, those with life-altering or even life-threatening diseases and school children – Don has managed to achieve optimum performance and bring about positive change. The mind, just like a muscle, must be exercised on a regular basis.
Don is also known as " the mindbender " a nickname coined by a well known sunday newspaper, during his time working with a world snooker champion, and then subsequently used in a program with the BBC.